In this blog we walk you through a simple, practical approach to packaging your classes so they work for both you and your students. If you teach online, in-company, or through a marketplace, packaging matters – let’s see why, how to design three clear package tiers, how to price and pitch them, and where you can list them so students can purchase easily.

Why class packages matter

Students coming from different learning environments bring along their different buying habits. If they’re used to online schools or marketplaces, they’ll often expect to buy packages rather than single lessons. Corporate clients usually negotiate bulk lessons and expect discounts. First-time learners may want flexibility or a trial option before committing.

Keeping these expectations in mind when you design your prices and sales pitch makes conversion and retention much easier. 

Know your students’ background

Before you build packages, ask yourself (and them) where your students are coming from and what they value:

• Marketplace learners: Used to pre-packaged bundles and clear savings. They buy packages, not single classes.
• Company clients: Expect volume pricing and often purchase blocks of classes for teams.
• First-time or casual learners: May want a trial class or a small starter pack before committing to a larger bundle.

Designing your offers with these buyer habits in mind will make your pricing feel natural and competitive.

Offer three packages: the simple rule that works

This “good / better / best” structure gives prospective students choice while nudging them toward the most valuable option. Based on your income plans and priorities, this gives you a practical framework that helps you design your offer and services to both your and your ideal clients’ needs.

To get you started quickly, we recommend designing the three packages like this:

1. Starter (fewest classes)Small number of lessons, highest per-class price. This is great as an entry-level option or for students who want a short-term commitment and new-to-you clients.
2. Standard (mid tier)More classes than Starter. Offer a 5-10% discount, or include one extra lesson free. This should be positioned as the best balance of value and commitment. Renewing clients would love this class offer. 
3. Premium (largest bundle)Biggest bundle with the best per-class rate. Include 2–3 free classes or give a significant discount of 10–15%. This is aimed at committed learners and company buyers.

Example structure (adjust to your subject, market, and hourly rate):

• Starter: 4 classes – full price
• Standard: 8 classes – 5–10% off or +1 free
• Premium: 16 classes – 10–15% off or +2–3 free

Pro tip : Make sure you also have your clients commit to a specific dynamic that goes with your class offer – i.e. at least one class a week for the smallest to 2-3 (or even more) classes a week for the bigger packages. You can also add expiration date to prompt your students to follow the agreed schedule and use them up as per your teaching policies. To learn more about how to set your classroom policies check out this blog.

Pricing and sales pitch tips

When you set prices and present packages, keep these best practices in mind:

• Use anchoring: Present the high-priced package first or show the per-class savings to make the middle option attractive.
• Show clear math: List both the total price and the effective per-class price so students can easily compare value.
• Highlight outcomes: Tie each package to a learning outcome (e.g., “4 classes – conversation boost,” “8 classes – intermediate fluency plan”).
• Offer a trial or single class: For brand-new students, a one-off trial can remove friction – then present packages as the path to faster progress.
• Tailor pitches to the buyer: For companies, emphasize scalability and reporting. For marketplace learners, emphasize savings and convenience.

Communicating packages effectively

How you communicate matters as much as how you price. Use clear language and visuals: package names, number of lessons, total price, per-lesson price, and savings percentage. On your marketing material (posts, banners, flyers) add a short bullet list of benefits for each package so students instantly see what they get.

Be ready to personalize offers for corporate buyers-volume discounts, flexible scheduling, and invoicing options are often deciding factors.

Where to list your classes and accept payments

If you’re wondering where to publish your class offers and how to let students buy them, I recommend using an educator-focused platform that makes it easy to list packages and accept multiple payment methods.

On SuperTeacher, for example, you get a teacher page immediately after signing up. You can add an intro video, fill the ‘about me’ section, and list class prices and package options. Students can purchase directly using cards, WeChat, or Alipay – simple and convenient for both you and your learners, without middleman and without competition – just you and your professional ready-to-go teacher page that helps you onboard and manage clients and prospects in no time.

Next steps

Packaging your classes thoughtfully increases conversions, improves student commitment, and makes your pricing easier to manage.

✅ Start by identifying your typical student background.

✅ Create three packages (starter, standard, premium) with sensible discounts or free classes for the larger bundles.

✅ Present clear savings, tie packages to learning outcomes, and list them on your teacher page that supports multiple payment methods and lets you sell instantly and worldwide.

Happy teaching!